Playbook
Once customs clears —
this is how you win the market.
Successfully importing is only half the journey. This is the exact sequence we recommend to turn your first shipment into sustained Japanese market traction — distilled from 12+ years of launching international CBD brands here.
Recommended Playbook
Once your product clears customs —
this is how you win the market.
Successfully importing your cannabinoid product into Japan is only the first half of the journey. The second half is marketing — turning that initial shipment into sustained revenue. Based on 12+ years of launching international CBD brands here, this is the sequence we recommend.
Launch a Japanese-language shopping page on your own site — and run campaigns from it.
Owning your Japanese storefront gives you direct customer relationships, full margin control, and a platform for ongoing campaigns. It is, by a wide margin, the highest-leverage move you can make for the Japan market.
Don't have a Japanese shopping site yet? We can operate one on your behalf — listing, fulfillment, customer service, the whole stack.
Want it on your own domain? We install a Japanese shopping module directly into your existing site — integrated with our fulfillment backend.
Import a small batch & run a free-sample campaign
Start with a low-risk pilot shipment. Offer free samples in exchange for email signups or social follows — build your Japanese audience before you scale.
Distribute a press release via PR Times
Announce your Japan entry to Japan's largest PR distribution network. Properly written releases get picked up by trade media and drive early credibility.
Direct-mail Japanese retailers & manufacturers
Physical catalog mailings to 460+ CBD retailers and 500+ pet-industry contacts. Still one of the most effective B2B channels in Japan.
List on our retail site Relaunching
Once our marketplace relaunches (currently in redevelopment), your product will have immediate access to our existing 2,600-member customer base and 250+ retailer network.
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